Blogs are everywhere, but evermore present on business websites. Using a blog for marketing purposes is smart, but not always easy. One of the biggest challenges for business owners who want to blog is that not all business owners are writers. And if this is the case, it presents a frustrating challenge.

A Simpler Way to Create Blogs

There are, of course, many ways to solve the problem of needing a blog post and not being able to create your own content. However, one really easy way is to use an online transcription service to bridge the gap. How? Follow these simple steps.

Brainstorm Your Content: This is always the first step in creating a blog post, whether you’re the writer or not. You can’t blog about something until you know what you want to blog about. Simple, right? Not always. There are many ways to approach a brainstorming session. One of the most popular ways is to think about things from a marketing standpoint. Make a mental list of topics which will drive online traffic to your blog.

Whip Up Some Notes: Once you’ve spent some time considering your options for future article content, you should jot your ideas down so you don’t forget them. Your notes don’t need to be extensive. Simply get a rough outline of the ideas and topics you want to flush out (a few words or phrases here and there). Most of the time your notes can be quite general with very little detail. If preferred, however, you can choose to beef up your notes and provide very specific directions for your blog writer. An interesting—and important—fact to consider is that this note-taking step isn’t necessarily a ‘must’ for every blog creator. Why? Some people have a knack for speaking off the cuff and their creative juices flow without much thought or effort. If you’re lucky enough to be one of these people, skip this note-taking step and move on to the next step: Recording your audio.

Make a Recording: This may sound intimidating, but it’s not. Don’t let it scare you. It’s not as labor intensive as it may sound. You’re simply picking up a voice recorder and explaining your thought process for future article content to writer. Making a recording can be as long or short of a process as you want to make it. However, to make the most of the experience you may want to consider recording your ideas for a series of blogs rather than just one article at a time. For instance, if you want to create a weekly blog, make a recording which will cover your topics for the entire month and then send the recording to the transcriptionist.

Transcribe & Forward: Once your transcription service provider has converted your speech to text, you can forward the transcription to your writer. And from there, your work is done. Voilà! All that’s left to do is actually post the blog article(s) when your writer has finished crafting the perfect blog post.