Mobile web design was once just a nice-to-have, but today, it’s a must-have, especially considering that the majority of your web traffic will come from mobile devices. Designing your website for mobile users is important to make sure your site works perfectly on small screens, ensuring you’re offering a top-notch user experience, speedy load time and accessibility to your users.
What Is Mobile-First Design?
Mobile-first design means you’ll start designing your website with the smallest screen in mind. Rather than shrinking down a desktop site to squash it into a mobile screen, you’ll start with designing for mobile and then scaling up to a larger screen.
After all, nearly 63% of web traffic comes from mobile phone users, so you’ll need to make sure your essential content and web functionality are compatible with mobile devices first.
Why Does It Matter?
Here’s why your mobile-first design matters.
Improved User Experience: Your mobile visitors will expect a quick and seamless interaction with your website. A mobile-first design will make sure your content is streamlined and your navigation simple, helping ensure you capture leads or purchases on your platform. Advice from a web designer in Exeter and the surrounding area can help you to boost your site’s user experience.
Faster Load Times: The Google algorithm rewards sites that are mobile-optimised by boosting their search ranking potential. Even small speed improvements can boost your conversions.
Accessibility: Going mobile-first helps to keep things accessible, so that users with disabilities or those without access to a desktop computer can access content on the go. Adding features like large buttons, readable fonts and voice-friendly layouts will enhance your site’s usability too.
Mobile-First Principles
Here are some of the principles to bear in mind when creating your mobile-first website.
Professional Support: Searching for professional web design support or a web designer Exeter can help beginners get started with mobile-first optimisation.
Navigation: Make sure your navigation is mobile-friendly by using hamburger menus and clear CTAs.
Touch-friendly: Your site should be easy to navigate by tapping – perfect for smartphone users.