Like fashion, web design evolves over time. Each year we see new trends. If you are not up-to-date with this year’s trends, what could they do to make your website more effective? You could increase your sales by improving your visitors’ experience with just one of these trends. Here are some tips to improve your website’s performance:
Background videos
They are increasingly popular, but you should be careful to not make them annoying or intrusive. These videos are great for telling the story of your business. They can also replace the need for a lot of written content. If done right, a video can be an effective way to tell your story and communicate with visitors. For help with Website Design Surrey, contact www.akikodesign.com/design/web-and-digital/
Images of Large Products
The reason why many websites display oversized images of products is to better highlight the design elements. This is an excellent opportunity for you to highlight the most important features of a product if your website is dedicated to that particular product. A large image conveys more information than a lot of text, and it focuses the attention on what is important to your customers.
Unique Typography
Typography or fonts can help customers identify a brand. Designers are now using more fonts. This gives businesses the opportunity to communicate their brand with unique typography. Your choice of type will reflect the values and goals of your business.
Mobile Friendly
In the past, websites were always designed for large screens before being optimised for smaller devices. In the UK, mobile phones have become the most popular device for browsing the web. This mobile-first approach is a great step forward because there is nothing worse than a website which can’t be viewed on a phone.