Developing a considered banner ad strategy can help you to drive online traffic to your website. Let’s explore some top tips and tricks to help you secure more clicks.

Select the right banner size

While there are a range of banner sizes you can choose from, it’s worth understanding which sizes typically perform well within your niche. Google has revealed that its best-performing banner sizes are leaderboard, half page, large rectangle and medium rectangle.

Ensure banner ads are placed correctly on the page

HTML5 banners provide an optimal return on investment when they are placed above the fold on a website. You will also generally secure more clicks when your banner ads are located next to the main content on a page because this is the area of the page that contains the information a visitor is searching for.

Maintain the rules of hierarchy

The best performing banner adverts establish balance between branding, value proposition and call-to-actions. You will likely want to feature your logo to build brand awareness, but it’s important that this doesn’t overwhelm the main value proposition of your ad. Incorporating a CTA is also important and should invite users to click through to your landing page.

Simplicity is key

As there are so many possibilities with this type of online advertising, it can be easy to get carried away and over-complicate your ads. However, it’s important to keep your strategy and design simple, as you’ll need to capture your audience’s attention within a matter of seconds.

Advertising professionals, such as The Bannermen can help you to refine your banner ads, ensuring they appeal to your ideal audience and drive the return on investment you want to achieve.

Be considerate with button usage

Buttons often boost click-through rates for banner ads, but this is only true when they are used in a considered manner. It is best practice to position buttons in the bottom right corner below your copy and they should always remain consistent throughout each set of banners you create.