Utilise your school website

It is likely that your school’s website will be the first place people look to learn more about it, as it is accessible from anywhere and at any time. Your website should reflect your school’s best qualities by highlighting your strengths, achievements and future vision.

You can include a page dedicated to admissions, so that families looking for information can easily find it. You can create a mailing list by adding a form where people can fill out their contact information. This will allow you to send out reminders about application deadlines and information on open days. For Websites for schools, visit https://www.fsedesign.co.uk/websites-for-schools/

Use social media with caution

You can keep in constant communication with your outside world using social media. Daily, you can remind the public about your school’s successes. This drip-feed method is more effective than a single big marketing event that takes place every year.

Social media has many advantages, but also some significant drawbacks. You should have a strategy in place for dealing with issues that might arise. Also, consider implementing safety measures, such as changing settings to limit comments made by people who may not be acting with good intentions. You should ensure that any person who represents your school via social media understands the message you wish to send. A poorly-planned social media post can cause problems for weeks.

Harnessing the power of the press

Many schools fail to communicate their positive news with the world. You can ensure that your school’s accomplishments are shared by having someone in your staff with the time and responsibility to communicate with the media.

You should be prepared for all eventualities with your press strategy. It is inevitable that your school will receive some bad press. This can be due to circumstances beyond your control. You will be able to face any challenge head on and minimise any damage done to the reputation of your school by having someone who is well-informed, skilled and available to deal with the media.

Put yourself in the heart of the community

Your marketing strategy should reflect the fact that a school is the heartbeat of a community. Advertising is an important first step. Many schools will use posters, banners or other forms of advertising that are prominently displayed. Some even go for more innovative methods, such as sponsoring a defibrillator in the community or maintaining a green space.

You will reap the benefits of ‘word-of-mouth’ by fully integrating your school into the local community. You should be present at community events and participate in groups that develop facilities for the community. This will show your commitment and care to your community.