Recent surveys and statistics have shown that rich, colourful, interactive HTML Banner Ads (particularly those using rich media and animation), tend to generate more revenue than leaflets or brochures.  Offering better targeting capabilities, leading to higher click-through rates and conversions, HTML Banner Ads when created by a professional, experienced Agency such as thebannermen.com/banners/animated-ads/html5/  have proven to be a more cost-effective method of advertising. 

By incorporating animations, videos, and interactive elements, Digital ads are not just easily scalable in order to reach a wider audience and targeted to specific locations, they can be tracked through Clicks, Impressions, and Conversions allowing for optimisation and ROI, (Return On Investment) analysis.  Leaflets and brochures on the other-hand, while offering the potential for more detailed information and having a longer shelf-life, can be more time consuming, less targeted and have a lower impact on user engagement.   It’s almost impossible to track how many people actually read a leaflet or how many leads or sales are generated, plus they have to be hand-delivered to thousands of homes that are in the target areas!  Easily discarded or overlooked, leaflets and brochures can potentially have a negative environmental impact, which can be a concern for some businesses.  Plus add in the costs for printing and distribution, which can be expensive, especially for large campaigns, and you’ll see why unique, interactive, colourful HTML Banner Ads are a more economical, environmentally friendly, successful way of advertising.