For people who are eating out, the experience of the event is as important as the food itself, and even if your food that you serve is top notch, if the service is poor then you are likely to receive complaints as well as bad reviews, which can then damage the business.
Providing high standards of customer service is essential to ensure that you are keeping customers happy and providing them with a great experience, and also means that you will also have good reviews which will encourage more people to come to your restaurant.
Firstly, you need to make sure that the service levels are good consistently, no matter how busy it is or what day it is. Make sure that all staff are trained well in how to deal with customers and know how to represent the restaurant in a good light.
You can also manage customers at busy times by using things like this restaurant pager dinggly.com/sectors-and-applications/kitchen-and-restaurant-pager-system/ as well as by making sure that you have a clear booking system so that you are not taking on more bookings than you are able to handle. As tempting as it can be to ensure you have a full restaurant, know how many customers you can realistically give a good service to.
Standing out from the crowd is always a good thing to do, so going that extra mile to deliver great service, and having a personal touch when it comes to customers goes down well and will be remembered.