Selecting the appropriate size for your company sign is necessary. If it is too small, customers will overlook it. If it’s too big, you run the risk of having your shopfront swamped by it or breaching local advertising laws. Here’s how to get it right.

Consider Viewing Distance

Remember: One inch of letter height per ten feet distance for your outdoor LED sign. If a sign is to be read from 100 feet away, it should have lettering that is at least 10 inches tall. Take into consideration whether your sign will be seen by customers from across the street or as they walk past it.

Match Your Building’s Scale

You want your sign to match or complement the setting, but not so much that people drive by and do not notice at all. In those cases where a building is much larger; you can use something bigger, bolder which will still not feel cluttered. Aim for balance. For Signs Exeter, consider //exeter.nettl.com/signs

Check Local Regulations

Note that many councils have very specific criteria on the size of signs, particularly in conservation areas or along high streets. This makes everyone aware to check planning requirements before ordering, preventing costly mistakes and removal notices.

Think About Placement

Window graphics are best left for ground-floor retail, as signs mounted higher up need to be bigger in order to command attention.

Consider Your Message

More text requires more space. Short, sweet — business name and maybe a tagline. Signs of any size are impossible to decipher if they’re buried in a pile.

Test Before Committing

Make a cardboard or tape mockup of your proposed sign. That small little step saves you money from sizing mistakes.