A customer relationship management (CRM) system is a vital component for any business, capturing essential information about your clients and their interactions with you. You can improve the efficiency and functioning of your CRM system by integrating it with your business website. Here are several convincing reasons why.
Instant, Current Data
When you want to look up information about customers or clients, having up-to-date and accurate data to hand is vital. Failure to achieve this can make your business look unprofessional, and does not give you a clear picture of your existing state of affairs. Having a CRM system that is integrated with your website ensures customer information is instant, accurate and current.
Better Understanding of Customers
When your CRM system and website talk to each other, it makes it much easier to accurately profile your customers. By getting a better understanding of who purchases from you, what they purchase and when, you can fine-tune your marketing efforts and boost customer service and satisfaction levels.
When your CRM system is in sync with your website, you have accurate data at your fingertips, which means staff can work on turning potential leads into conversions quicker and easier. By understanding customers and new leads, and reacting to their needs promptly, you increase the prospect of conversions.
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More Efficient Use of Time
When your CRM system is separate from your website, any information that needs to be taken from one source to the other will need to be exported, or copied and pasted. This all takes time for staff to complete, which could be better utilised in other areas of your business. By integrating your systems, information is automatically transferred from one source to the other, saving your business time – and money.
Avoid Errors and Duplications
If you need to export or copy and paste customer data from your website to your CRM system, it is not just time wasting that is an issue. There is a chance that mistakes could occur when information is entered manually, or duplicate records could be inadvertently created.