Indoor sports facilities have huge potential and can be profitable all year round. Many people associate sport and activity with outdoor venues, but there are many advantages to indoor facilities, especially with our often-inclement weather! With some clever planning, forward thinking and the right promotion, an indoor sports facility can be active and thriving all year round. Here are some ways to make that a realistic prospect:
Update your facility
Good upkeep and maintenance are crucial. A poorly maintained facility will be unfit for purpose and lose custom as a result, not to mention offering potentially dangerous equipment to the public. There is a further advantage of good upkeep which is vital if you want to keep your facility open for business and thriving all year round. A temperature-controlled atmosphere plays a huge part of all year-round usage, so it’s wise to invest in contemporary, flexible environmental controls. Being able to quickly and easily adapt to changing temperatures is crucial for the comfort and health of your visitors. Fabric or tensile fabric structures are excellent at providing an ambient temperature all year round. For more information on sports buildings with a Fabric Roof, visit Tensile Fabric Structures business, Spatial Structures.
Remember that a sports facility needs to be more than just for exercise. For many, it is a place to socialise, have a coffee with friends and so it’s important to invest as much in dining areas as leisure facilities. A combination of high-tech, top quality sports and excellent food and drink will really put the facility on the map.
Adding in a range of activities is also wise to attract a wider, more diverse target audience. Try offering more activities at different times of the year. Activities like laser tag, kids soft play, birthday parties and other more recreation-focused elements will also keep the facility busy no matter the season.
Be prepared for slow times
Managing any business in the leisure industry will require an element of planning for slowdowns in business. The aim should be for reducing its impact as much as possible. There is little that can be done about outside factors or extreme weather, for example that might keep customers away. Use slow times as an opportunity to put heads together and think if there is anything else you can offer your community or to carry out repairs and maintenance.
Stay fresh and innovative
Always be on the lookout for new, fresh and innovative ways to expand, improve or transform your facility. The businesses that fail are the ones who stay stagnant, don’t grab opportunities when they arise and who are content to stick to their current ways of operating.