Has a fourth type of chocolate been invented?

Swiss chocolate firm Barry Callebaut claims it has come up with the first new type of the confectionery invented in eight decades.

Image Credit

The chocolate giant says the fourth type – after dark, white and milk chocolate – is made from the ruby cocoa bean and is a ‘luscious’ smooth product with ‘berry-fruitiness’.

The new sweet has been called Ruby as a result of its red hue and follows on from white chocolate, which was invented in the 1930s. The firm hopes it will become popular among foodie millennials and chocoholics.

Light and creamy

The food flavouring derives from the bean and there are no added colourings or flavours. Industry expert Angus Kennedy told The Sun newspaper (available at that the product was clever and ‘very different’, adding that its texture is light and creamy.

Even without the addition of foodie flavourings sold by companies such as, Mr Kennedy said that the chocolate is so light and fruity that consumers should be able to gobble up more of this type than other kinds of conventional chocolate.

Image Credit

Exciting or marketing?

Dom Ramsey, a British chocolate expert, remains sceptical about the creation, however, claiming that Valrhona, a French chocolate company, had claimed to have created a fourth kind in the form of caramelised chocolate but this was just ‘marketing’, he said.

Mr Ramsey said that the Barry Callebaut company was not revealing much about how the chocolate is made and what exactly it is but added that he believed that the product was the result of specific cacao varieties and processing techniques to create a type of milk chocolate with a lightly fruity flavour and colour. He said that he had been in contact with people who had attended the chocolate’s launch in Shanghai and admitted that it was ‘potentially interesting’ and ‘something quite different’ but it remained to be seen whether it would turn out to be ‘a marketing gimmick’ or ‘something exciting’.

Barry Callebaut has not revealed details about the ingredients in the product or the processes which go into making it. Mr Ramsey added that he had been told that it would be at least 12 months before the majority of people will be given the opportunity to try it.

The product has been created by one of the world’s biggest manufacturers of cocoa products and chocolate.

How to use the ‘wow moment’ to engage your in-store customers

First, we had the X-Factor, now we have the wow moment, but realistically, they are not much different. X-Factor competitors are trying to impress the judges to put them through, whilst the wow moment is trying to impress a customer, with the hope that they will come back time and time again, hopefully buying a product at some stage.

Image Credit


Seriously, the ‘wow moment’ is a business term which illustrates what a company does to go above and beyond a customer’s expectations, by delivering great customer service, more than the customer would normally expect. When the customer receives service which makes them think or say ‘Wow’, you know that the customer has had an overwhelming and positive experience. Marketing buffs would call this a moment of magic.


Sales staff need to engage with customers by asking a question, such as “Have you ever….” Or “May I show you….”. Getting customers involved in the demonstration will relax them and therefore start building a rapport. If an item is not available, offer an alternative, even if it is a cheaper item. Keeping the customer happy is more important, because they will leave the store feeling happy and satisfied with the service received, rather than leaving empty-handed and feeling neglected.


Image Credit


Many department stores use in store media methods to advertise, by using visual merchandisers and digital installations. This is increasingly becoming an important element of the marketing and sales mix of a successful retail business. A visual merchandiser communicates directly with a targeted audience through their designs and eye-catching concepts, with the aim of maximising sales. It is a futuristic method of creating the wow factor where behaviour, trends and fashion need to be interpreted correctly, to maximise the impact of a product, thus giving the outlet a positive look.


Basically, sales staff need to have a happy outgoing personality, making the customer feel welcome and important. Give them the “you’re somebody special” treatment, even if they are only window shopping and not out to buy anything, because this treatment might make them feel that you deserve a sale and purchase something anyway. There are too many sales staff who can’t be bothered to make an effort to help, thus giving the store a bad reputation.


How Gaming Websites are Using Twitter for Marketing

It seems that every company from the neighbourhood florist to car makers are using Twitter and other social networking platforms to market their latest offers. Unsurprisingly, the gaming industry seems to have found a natural home in the land of Twitter, with Sun Bingo being quite an innovator. When a gaming website gains a new follower on Twitter, a minor victory has been made. Having a Twitter user follow your gaming website basically says that you have been deemed worthy and interesting. So give your followers a reason to keep their eyes on your company’s latest developments with these useful Twitter marketing tips.

Connecting with Players

Gaming websites may provide their players with a fun platform to visit whenever the mood strikes, but there aren’t usually many meaningful conversations between gamers and developers. Besides industry conferences and seminars, gamers know that most of their suggestions, complaints and even praise are not usually read by anyone higher up within the company structure. Using Twitter allows gaming websites to connect with players in a natural and totally unforced manner. Your company’s casual and periodic tweets say a lot to gamers, who are constantly on the lookout for news. Using this effective method of marketing to connect with gamers new and familiar will lead to more interest in your gaming website.

Special Offers and Incentives

You can also utilize Twitter in a way that catapults ordinary updates into the viral news category. Pump up enthusiasm and spread the word about a special offer or contest exclusive to your Twitter followers. Your tweets will be favourited, reposted and can even start to trend on Twitter itself if you have enough momentum. Promoting special offers regularly will grow your list of followers, and gamers will learn to start checking your Twitter feed to see what your website has in store.

Providing Real-Time Updates and Responses

Gamers are well-known for making impulse purchases, but the secret to gaining their business is offering them something that they can’t find elsewhere on the market. A well-planned game release or product update can literally take the internet by storm, but you need to ensure that your marketing plan hits the community at the right time and pace. Making an update on your website will alert regular visitors of impending changes, and over time, the rest of your customer base will come to learn what you have announced. By contrast, Twitter allows gaming websites to get atop a proverbial mountain and shout their latest developments into a loudspeaker. Your message is going to get noticed and picked up faster by gaming outlets if you send out well tailored tweets.

You aren’t going to reach all of your customers through Twitter, but there’s a good chance that all of your targeted customers at least know someone who uses the social networking platform on a daily basis. Use Twitter to show the human element behind your gaming website and you will get valuable insights into your target customers. Make sure your gaming company’s tweets have meaning and your list of followers will increase.

Important Factors To Consider While Renovating The Landscaping Design

No matter if you want to completely redo your landscape or you simply want to make a few minor changes, you need to know that the landscape design plays a huge role in the overall outlook of your property. While you are looking for ideas to renovate your landscape, you must take several factors into consideration before you start planning. Most homeowners who are looking to alter their home exteriors do not have much about how to or where to get started from. They usually randomly get their landscaping supply to the local store and then plan on how to use them. However, the experts suggest that you should do the other way round, have a proper plan in place and then get the supplies needed to ensure that you get the exact kind of landscape that you have envisioned to have.

If you have no prior experience with landscape design planning for renovation, considering the following tips will greatly help you:

Know your yard

Before you start planning for landscape re-designing, you need to inspect your yard thoroughly and see which are the areas that need maximum attention and the areas that need repairs. Also, bear in mind the climate of your local region and the topography of the site. Remember, based on the amount of the sunlight and the shade that the yard receives, it would have a great impact on the micro climate created within the yard. Last but not the least, keep in mind how the water drains within your vicinity. The best landscape design is the one that facilitates free movement of the water away from the home towards the yard.


While you are drawing up different plans for your landscape designing and buying various supplies for decoration, it is imperative that you consider the usage and who are going to use the yard the most. Whether you want to create a space for your children and/or pets to play around or will your guests you use for entertainment. Remember, if you are creative and thoughtful in your planning, you can create different spaces within your yard for dedicated purposes. Make sure that you use the right kind of Hardscapes to segregate the areas and have a clear way for people to move around easily.

Create Space

To ensure that you get the most beautiful landscape design, treat the space as just another room in your home. Just like you carefully plan everything for your home interior, you should do the same for the yard and choose the materials wisely so that you can have a beautiful yet spacious yard. Also, don’t forget to how you want to link the different areas of the landscape to make all the various elements sing together.

Accentuate the best parts

Try to make the area that you think is the best part of the landscape stand out from the other areas. Don’t shy away from being creative and bold in trying to use unique and distinct garden ornaments to highlight the area.

Pay attention to details

During the landscape renovation process think about the little visual details like the colors, textures, and shapes. Have an idea about how you can use the different elements to complement each other and creating a landscape that is visually stunning and functional.

Chinese parents make unusual use of courier service

News from Beijing has revealed that China’s famously pushy parents have stepped it up a notch by arranging to be ‘couriered’ into the country’s top university for a sneaky peek.

Image Credit

A family in Beijing arranged to pay a courier the equivalent of £2.30 to let them hide in the back of the mail van and enter Tsinghua University more easily than joining the long queue of visitors, which during the summer month starts at around 2am. Those queuing are not trying to get in for a specific event; instead, they simply want to have a look and show their teenage children the inside of a top university.

Elite Chinese universities

Tsinghua University is one of the very best universities in Beijing; in fact, it is one of the best in China. Despite the one-child policy having been lifted, those with teenage children still have just one child and are concerned that the future prosperity of the family depends on this lone child. As a result, a huge amount of pressure is put on young people to do well in school.

Image Credit

Parents think that by taking their children to visit a university such as Tsinghua, they will feel more compelled to succeed in school; however huge queues for visits during summer at this and other universities, such as Xiamen, have led to parents looking for more inventive ways to get in.

Walls and tunnels

In addition to being ‘couriered’, families have been found scaling the walls and some even entering through hidden tunnels. These universities are not equipped to deal with so many visitors and are encouraging those who want to look around to join a pre-booked guided tour. Tsinghua University has also been forced to put a 6,000-a-day cap on visitors.

Luckily, couriers in Bracknell such as have not had similar requests from pushy British parents looking to visit Oxford University, an hour’s drive from Bracknell and one of the two top universities in the UK and indeed the world.

China’s growing economy over the past 20 years has seen a blossoming middle class; however, as with any country, there is a finite number of well-paid jobs and parents with just one child will understandably be keen to ensure that their child can support them through old age.

5 Benefits Of Aging In Your Own Home

Aging at home or commonly known as aging in place is another option that seniors can take. Aging normally go along with a waning of both physical and mental health bringing about the loss of total independence. But, this does not immediately mean it’s time to transfer to a home care facility or nursing home. Although these facilities have great benefits for seniors like meal preparation, they also have a number of disadvantages like financial expense and minimal independence.

Aging in one’s home is a great option for many seniors and has a number of advantages such as the following:


You may question the accessibility and safety of a senior who chooses to stay at home as compared to being in a nursing home. But, it’s much safer for them to stay at home since they are familiar and comfortable with the place and they know the possible danger areas. Accessibility problems can be addressed by doing a number of renovations or rearrangements with the help of members of the family or health care workers.


For most seniors, there may be a number of advantages of living in their own home but this one is among the top. Staying in a place that’s associated with many wonderful memories is much more comfortable. It will provide them with the feeling of independence as compared to moving into a care home.


Minimal Change and Stressors

Aging at home lets seniors to do their usual routines instead of having to make changes like eating at a particular time and being around new people and environment. Making some changes to their daily life can be extremely nerve-racking and distressing for many seniors. For those who wants to age at their home only needs to have supports like home modifications and assistance with meal preparation so they can continue with their regular routines.

Stronger Relationships

Seniors aging at home also makes it easier for family visits. A nursing facility makes it hard for family visits since there isn’t much space for the whole family and also there is a pressure of being in a place that’s not familiar. If a senior is at his or her own home, the family can visit anytime, have enough space and has a positive association with the place.

Lower Cost

Nursing home facilities are quite expensive. While having a caregiver will cost money and caregivers that work at a senior’s house pays significantly less compared to a caregiver that’s working on a nursing home. Aging in place will only let you pay the caregiver with the time that he or she spends at your home instead of paying him or her for 24 hours.

The Electromagnet: How Did It Come ToBe?

When it comes to modern engineering, there’s one discovery that’s been of particular influence over the last century or so.  That’s the idea that magnetism – the force which causes charged objects to repel and attract one another – and electricity are in fact the same thing.  This discovery has allowed us to integrate electrical computers into mechanical systems like the engine of your car, and has afforded us all sorts of advances, most of which go totally unnoticed as we live our day-to-day lives.  The starter motors which help the engines of modern cars are all, for example, actuated by electromagnets.  Similarly, the actual locomotion of an electric car is driven wholly by

The story of the electromagnet’s inception is quite a long one.  It didn’t occur with one ‘eureka’ moment, but with incremental progress over several years by disparate scientists, each of whom would build upon the discoveries of his predecessors and contemporaries.

The Electromagnet:  How Did It Come ToBe?

Let’s take a closer look at how this force came to be discovered.


A Danish scientist named Hans Christian Ørsted is widely regarded to be the first person to discover electromagnetic principles.  As he was preparing a large battery for a lecture he was giving on electricity, he noticed the needle of a nearby compass was behaving strangely, moving from side to side as the battery was turned on and off.  Like many of history’s most earth-shattering discoveries, he probably said words to the effect of ‘that’s funny’.

To explain this behaviour, Hans surmise that the electricity was leaking from the wire and somehow influencing the world around it – which is not a million miles from the truth.  While he was unable to properly explain just what was going on, he was able to begin constructing a purpose-built electromagnet of his own.  He wrapped a coil of wire around an iron core, and covered the latter in a layer of insulating varnish.  With that, the very first electromagnet came to be.  Magnetic induction is today measured in units named oersteds.


A British scientist named Michael Faraday realised that the principle of electromagnetism could be used to induce rotation.  By rapidly switching an electromagnet on and off, a wheel could be pulled around and around, and thus a motor could be driven.  Along with his two collaborators, William Hyde Wollaston and Humphry Davy, Faraday set to work building electric motors.  When he published his findings, however he neglected to mention the contribution of the two other men – and thus received strong condemnation among the scientific community.


While it had been well-established by this point that electricity and magnetism were related forces, capable of producing one another, it wasn’t until the late Victorian era that the two apparently separate forces came to be viewed as one and the same.  A Scottish scientist named James Clerk Maxwell published a paper in 1873 whose impact on physics would be tremendous.  The paper was called ‘a treatise on Electricity and Magnetism’, and demonstrated convincingly that charged particles interacted via a single force:  electromagnetism.  His examples have since been proven through repeated experiment, and form a pillar of our modern understanding of the force.

Maxwell elucidated four principles.  These principles are:

  • Opposite charges attract one another, while alike charges repel
  • Every magnet has a north pole and a south pole. Even if you cut one in half, you’ll end up with two smaller magnets with north and south poles.
  • The current in a wire will create an electromagnetic field outside the wire, whose polarity depends on the direction of the current.
  • Conversely, a magnetic force outside a wire will induce a current within one.

Modern times

In the modern era, you’ll find electromagnets practically everywhere.  Without them, you wouldn’t be able to read these words – your computer wouldn’t function, and printing off this page would be an impossibility since printers use electromagnets to push paper.  If you’ve been for a magnetic resonance imaging scan at your hospital, you’ll have encountered electromagnetism, and if you’ve listened to music on electronic speakers, the same is true.  The kitchen is especially packed with electromagnetic devices – your microwave oven works by turning a platter (using an electromagnetic motor).

Even the internal combustion engine needs an electromagnetic motor to get going.  If your starter motor fails, you won’t be able to turn the engine – fortunately, there exist plenty of online retailers willing to provide you with BMW, Mercedes and Audi alternators and starter motors, along with those to fit just about any manufacturer you can imagine.

Rodents in your roof? You need to get it fixed!

Hearing scratching or unusual noises coming from your roof or loft space? Then you could have some unwelcome guests who aren’t paying rent! It could be mice, rats or nesting birds that are causing the disturbance so what can you do to identify and solve the pest problem? It can happen to any home but you’ll lessen the chances by being careful and taking some preventative measures.


Go up into your roof space and see if there are any holes in the brickwork, the roof itself, floorboards or skirting boards. Any holes, even if they appear very small are the perfect access points for a range of small furry creatures like squirrels, mice and rats. For a damaged roof, think about Evesham Flat Roofing and visit

Image credit


What you leave in storage could be five-star luxury furnishings for some animals. Items such as mattresses, old sofas and even rubbish piles left in gardens or loft spaces provide the perfect nesting spot for small burrowing creatures. The consequences of an overgrown or messy garden include greater access to the walls and roof space of your home for pests to get really settled.


Both rats and mice can spread disease through their droppings and urine, cause damage to furniture and soft furnishings and even chew through electrical wires. This is a danger that nobody wants to deal with as it runs the risk of electrocution and fire. If you need to use traps or poison, make sure you are confident, follow the instructions and keep well away from children and pets. If you find evidence of a rat infestation, call a pest control firm or the local council.


Squirrels can create big problems and lots of damage to roof spaces and lofts. They like nothing better than ripping off insulation, tearing up stored items and damaging pipes. They can also chew through cabling and wires. Any missing roof tiles or bricks must be replaced and until they are, wire mesh will keep them out. Grey squirrels are not protected but remember that if you have red squirrels in your loft, you must not harm them as they are a protected species.

Image credit

Bees and Wasps

Whilst having a nest in your loft or eaves presents a danger through swarming and stinging, bees and wasps won’t generally cause any structural damage.


A regular sight in urban areas, pigeons can cause serious damage to roofing materials when nothing is done about a build-up of their droppings. The droppings have a high acid content, wearing the material away and eventually causing leaks. The life span of a roof actually halves when pigeons nest on it. They also tend to nest in guttering, corners and drains which causes water blockages, decreased drainage and even roof collapse in some cases. There are numerous solutions to rid your roof of these pests including birth control, adding metal or wood sheathing at 60-degree angles, bird wires and even mild electric shock. You’ll need to consult a professional firm for any of these measures.

The Cost Savings of Artificial Grasses

Grasses have been an integral part of landscaping for a very long time.

They have been used as a means of enhancing the beauty of a building or any other place all across the world. Because they act as a ‘representative concept’ of what it means to be in nature, they have been actively sought out as a means of beautification.

When it comes to the concept of landscaping in today’s marketplace, one can say that there is indeed an immense demand for landscaping. In addition to this, with the gradual growth and expansion in the economy, it can be expected that this is something that is here to stay for a very long time.

For much of history, landscaping with grasses has always used natural grasses, often those species that were native to the region. This was largely because of a lack of access to other grasses as well as a dearth of modern science and technology. With the passage of time, there has been a shift in the trend from using local species to exotic species, and ultimately resulting in the usage of artificial grasses.

Today, there is an ever increasing market for installation and usage of artificial grasses everywhere. As the awareness of available choices has grown, so has the demand for better products and services.

As a whole, artificial grasses have immense potential in the landscaping market, considering that they are new entrants and have become a great competitor for their natural counterparts.

One of the greatest things about using artificial grasses is that they are a cost-efficient way of managing landscaping issues.

The way they help save up on costs are several. Some of the ways are:

1.) Mowing

The biggest advantage of artificial grasses is that they don’t grow.

Once an ideal size has been selected, the grass can simply be installed and left by itself. This prevents the need for regular mowing from time to time, in order to maintain a neat and civilized look.

This saves up on expenses relating to electricity or gasoline needs that are required to run automated mowers, if that is the choice of equipment to be used.

2.) Chemicals

Live grasses need a great deal of money in terms of fertilizers, fungicides, pesticides and other such chemicals in order to be maintained properly.

With the usage of artificial grasses, there is no need to go in for these chemicals, which results in a lot of cost effectiveness and savings.

3.) Durability

Live grasses tend to be very fragile. They aren’t able to withstand the heavy use that they are subjected to everyday, be it in a residential setting or for that matter a sports arena.

As a result of this, there is a need to repeatedly have certain parts of the grassy areas revitalized and restored. This can cost a lot of money depending on the amount of area to be restored.

Artificial grasses tend to last a long time, making it the perfect choice whenever there is a need for something that is durable and long lasting in nature.

4.) Water

Water might not be that much of a cost in some places, especially if it is available in abundance.

But in areas where water happens to be scarce, such as in arid or semi-arid regions, water bills can go up if one tries to keep a grassy lawn alive and healthy.

Artificial grasses have no need for water, except for an occasional wash to get rid of the dust and dirt that has accumulated.

5.) Gardener Savings

It is not possible for a lot of people to do all the work of maintaining the lawns all by themselves.

Quite often, they employ the services of a gardener, especially when they are short on time to spare.

Artificial grasses save the need for much of the maintenance, thereby saving the need to hire a gardener. Whatever work that is left can be handled by the company that takes care of the artificial lawns, which will usually have a maintenance and service division.

As a whole, artificial grasses can be great at cutting costs of landscaping maintenance.

While they may cost a bit more in the beginning than live grasses, the benefits of artificial grass in the long term simply outweigh this by a very large margin.

Artificial grasses are simply a must if someone is going for a product, if they are looking at things from a long-term point of view.

How To Use Twitter To Grow Your Business

What is Twitter? How does it work and how can it help you grow your business? Twitter is a social media platform that allows you to express yourself within a 140 character limit. It’s a great way for a business to show their customers a brand personality. It also allows you to link to any web content, which helps drive traffic back to your website.

So how do you use Twitter to increase your business?

Increase your Twitter Followers

Well firstly, to get more sales and grow your business you need to increase your followers. How do you do that? There are many ways to increase your followers but the easiest way is to buy Twitter followers. This will instantly give your Twitter profile the credibility it needs when you’re first starting out. However, remember that these ‘bought Twitter followers’ are not real fans and probably won’t convert to sales. Buying Twitter followers is a method to increase your numbers so you don’t look like a newbie.

Some businesses, such as ones in the adult industry, find it hard to gain real Twitter followers. Therefore their only solution is to buy Twitter followers. For example, if you were to purchase a Hitachi Magic Wand you probably won’t go home and tweet about it. You probably won’t follow the adult shop that you bought it from.

So for these types of businesses or if you’re just starting out, buying Twitter followers might be a good short-term solution for you. However for long-term results read below for tips that could help your business grow.

Create a Brand Personality

Many people want to relate to a brand before they make a purchase. They want to know what the brand stands for and whom they are supporting. Twitter can help you create a brand image for your business without expensive marketing costs. For example, if you were a sex shop selling the Hitachi Magic Wand, you could post funny images or quotes from users. Creating a brand image of openness and fun rather than the typical seedy sex shops that you find in Australia, like in Cairnsfor example.

Drive Traffic to your Website

Twitter is great, especially for adult industry like sex shops in Australia or in other countries, or online shops selling vibrators like the Australian version of the Hitachi magic wand massager. They are a lot more lenient with what can be posted. This is why many people use it to advertise adult toys such as the Hitachi Magic Wand. You can make a tweet and link back to your website. Twitter will then shorten your URL to just 20 characters. That way they still give you ample space to say tweet something funny or interesting enough to get people clicking on your link.

Connect and Create an Online Presence

Today we live in a very quick paced environment. People want everything now. They like to be able to communicate with a brand and get a reply straight away. If you can afford the time and human resources, it might be a good idea to have someone man the comments on Twitter. That way when a potential customer asks a question of Twitter, the faster they get a reply the higher the conversion will be.

Those tips above are just a few ways Twitter can help you grow your business. There are many more techniques that you can try. With some research, you can find out what works best for your business.

Scroll To Top