While the baseline principles of marketing have changed relatively little over the past few decades – or even centuries – the way that we implement our marketing strategies is constantly evolving. This has never been truer than it is in the modern age, when e-commerce channels and mobile phone usage have utter transformed how we connect with companies and purchase products or services from them.
The truth is that these are exciting times for marketers and small business owners. In the past, the only way to really broadcast your message to a wide audience was by purchasing expensive advertising space. For most small businesses, the budget simply wouldn’t allow the level of marketing necessary to make a difference. But today, the rules have most certainly changed.
These days, the budget needed to get a successful marketing strategy off the ground is significantly lower than it used to be – and search engine optimisation (SEO) is largely to blame for this. In the next section, we’ll have a look at what SEO is and how it can help your small business grab a larger share of the market.
What is Search Engine Optimisation?
Think back to the last time that you searched for something through Google. How far through the search results were you willing to go? Did you even bother to click through to the second page? For most Internet users, the first page receives the vast majority of attention. Clicking through to subsequent pages is less common with each passing page.
SEO is essentially the process through which a website is modified and adjusted so that it attracts a greater share of online searches that are relevant to its products or services. When a person goes online and searches for a product that is similar to (or the same as) something that you offer, good SEO ensures that your website enjoys a high listing in the search results.
With good SEO, your website will appear on the first page of the search engine results. However, this must take in a variety of factors, including the location of the searcher and the relevance of your offerings to their search queries. But as long as you are offering a product that is of genuine interest to those searches, the ultimate hope is that your listing will appear on the first page – and near the top of it for that matter.
Finding an SEO Guru in Your Area
There are many SEO agencies out there on the market, though it’s safe to say that they’re not all on the same footing. Ideally.This ensures that you’re dealing with the best in the business so that you end up with a website that is really doing the extra legwork on your behalf.
Along those lines, it’s important to do some shopping around to ensure that you end up with an SEO guru who really understands your market and the goals that you have for your website. Accomplish that, and your small business will be competing in a much more robust market.