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Key web design terms and definitions

There are many terms used widely within website design, but they aren’t always common knowledge amongst those outside the design industry. To help ensure projects run that little bit smoother, here is a selection of key design terms and their definitions.

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Gradient

Describing the action of colour fading, gradients can be used to place images seamlessly within the overall landscape of a design, add visual interest, draw attention to particular areas, and serve as an important tool for ensuring pages have enough space to present key pieces of information.

Negative space

If your website was packed full of images and copy it would look visually confusing and be difficult to navigate. Negative space refers to a design’s empty spaces and ensures that each element is visible within an overall design that isn’t distracting or overwhelming. Many professional teams specialising in web design in Peterborough will say that successful use of negative space is integral to every great website.

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Header tags

Used to establish a hierarchy within paragraphs of text, an H1 tag will be applied to a title, with subsequent H2, H3, H4 tags signifying subtitles. This useful piece of code allows developers and SEO experts to easily see which pieces of content are the most important. This crossover between design and SEO makes it important to choose a team with a comprehensive set of skills, such as those that can be seen here www.routetoweb.co.uk.

CTAs

A call-to-action is a common term used to refer to a prompt urging your audience to download an ebook, follow your business on social media, sign up to your newsletter, or some other measurable action. This econsultancy article highlights some of the most effective and useful examples of CTAs.

Navigation

Your website’s navigation menu is a hub that will typically run along the top or down the side of your design, and is where users will go to access important pages. Containing links to pages that will tell your audience who you are, what you specialise in and how to contact you, ensuring your navigation works seamlessly and accurately directs your audience to information they’re looking for is vital.

JPEGs

These files successfully utilise compression without compromising on the overall quality of the image. Typically used for photographs, JPEGs load much faster than other file types ensuring that a website runs smoothly and efficiently.

Top Things to Consider When Building Your Business Website

Most businesses today have a website, and the internet is one of the primary routes to market for commercial and not-for-profit organisations, regardless of which sector they work in. Whether it’s a basic brochure site or a full e-commerce platform, a website is a must for promoting your brand and product offer, providing value to customers and giving them different means of contacting you for more.

Top Things to Consider When Building Your Business Website

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So what do you need to consider when you build your website?

Relevant Content

Forget the intricacies of SEO; what you really need is timely, updated and relevant content about your business and your offer. Look to regularly review content and keep it fresh. News stories, case studies and social media links are a great way of doing this and will help to engage your audience. Fact-check content and always make sure there is a call to action and a follow-up contact point.

A Simple Layout

Most websites need to be simple and optimised for easy customer journeys. Customer-journey mapping and site architecture can be complex elements of planning before a website build and its usability, but crowdsourced software testing company like Cheltenham based https://www.bugfinders.com/testing can review the site for bugs and glitches to improve your customers user experience for optimal conversion rate success

Added Value

Consider what the objective of your website is before you spend time building one. Are you looking to sell online or simply inform? Do you want customers to interact with you online or to call you or book an appointment? Will you offer functionality such as account management and self-service or is this simply to be a source of basic information with a strong call to action to get in touch or carry out a next step? There is no right or wrong answer to these questions, and your decisions will very much depend on your broader business and marketing strategy.

Who Will Manage the Site?

Be very clear on ongoing arrangements for site updating and management. Without the resources to keep the site fresh, it will rapidly become outdated and be more of a liability than a business asset. If you don’t have this resource, ask yourself whether an agency could help you with retained services. This a common solution for many businesses that lack in-house capacity for technical web management.

Know Your Budget

A website build can easily accommodate any budget, so it helps to know what yours is before you start work. Simple template-driven sites on systems such as WordPress are not expensive, but custom builds with bespoke content management systems and integrated functionality and systems can be very expensive. Think about the financial implications and be clear about whether you want your website to take the place of any existing administrative functions, as costs can potentially be released and directed towards digital investment.

These are just some thoughts to get you started, but remember that a website is simply a marketing channel and route to market like any other. It needs to be invested in, updated and thought about. Businesses that succeed with their websites know exactly what role their digital assets play and spend time and energy developing them to provide a valuable route to market.

10 tips for the design of a website

The Web site is your window to the virtual world, for a company is like the window of his shop, the exterior facade, the main entrance to their offices and the area where it serves customers. In the same -at Web site in the world easy to get your business, get in, ask, answer questions and be informed, and place an order or a purchase is key to the visitor is satisfied, recommended to acquaintances and return again in the future. The following tips will design a site that meets these objectives. Read more

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