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What is the difference between reputation and brand?

Although they are very similar and definitely linked, brand and reputation are not the same thing. Increasingly, however, the two are getting confused. The problem could be down to the intangible nature of the two concepts and the fact that they both share many of the same approaches and goals.

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In fact, a brand serves to generate differentiation and increase desire, hopefully motivating target markets to invest in a product or service. Reputation, on the other hand, is the brand’s track record. This means the brand must be built (proactive) and the reputation must be protected (defensive). Both concepts are important, and damaging one can easily have an effect on the other.

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Social media Input

In an ideal world, a strong reputation is the foundation upon which you build a business and its brand. However, partly as a result of the social media boom, brands are often being judged on their back office functions – how they are run, who endorses them and their supply chains. It has become much more difficult to see the difference.

Clarification

The problem is that focusing on one over the other could be detrimental. Therefore, a balance must be achieved. Marketers must now educate senior colleagues, changing the belief that the brand is an outsider impression of an organisation. They need to understand instead that the brand is an expression of business strategy. Similarly, reputation needs to be repositioned as an acknowledgement of the company’s past strengths (or weaknesses) and not marketing. For those organisations that continue to find the two concepts confusing, enlisting the help of a brand and strategy innovation agency can help, such as www.lightbulbinnovation.com/.

Moving Forward

Although it sounds complex, this process does not have to be difficult. Instead, it can be achieved in just five steps. The first three are the identification of key brand attributes, key reposition attributes and key stakeholders. Next, surveys should be used to monitor these attribute ratings to identify, understand and overcome threats to both brand and reputation. Finally, in order to show how a brand and reputation are separate but still impact each other, tease out the different correlations. For example, think about how the brand is affected when a stakeholder says or does a certain thing, and then think about how this might affect the company’s reputation.

Why Is It So Important To Create A Video Email To Our Email Marketing Strategy?

Currently create an email video is a good choice because text emails are increasingly losing market, motivated because; Users read less and less, due to the lack of creativity and design of the same, etc. Therefore it is very important surprise users with something fresh, current and creative in our strategy of email marketing.
Inserting an image that links to a YouTube video or our website is not surprising in an email marketing design, but it does reproduce the video within the email itself, without clicking of any type.
What do we get with a video email?
1.- Surprise the users, since they do not expect the video to be reproduced from the same email.
2.- Reduce the amount of text that the user has to read in the email, since much of it is told in the video.
3.- Reduce the immediate closing effect just after opening the email, motivated by curiosity and because we have caught the attention of the user
4.- We improve the commercial aspect because we can offer a service of a company without the user going to our website.
This email video will be made in HTML5 and will be compatible with the following emails, programs or devices:
– Yahoo Mail
– Apple Mail
– Microsoft Outlook
– Hotmail
– Mozilla Thunderbird
– IPhone, iPod and iPad
– Eudora
– Foxmail
– IncrediMail
– Opera Mail
– Spicebird
This is the source code you should use to create a video email:
<! Doctype html>

video

5 of the best cleaning hacks

Most of us struggle to find the time to clean our homes to the standard we would choose. However, the internet often comes to our rescue, as there are thousands of sites on the web which dole out cleaning advice from those who know best. Here are some of the best cleaning hacks we have come across…Dust off those rubber gloves!

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1 Use a lemon to shine up your taps.

If you don’t like chemicals or have simply run out of your usual sink cleaner, use a lemon or lime. Clear vinegar will also work. Rub the lemon around the taps and also across your draining board. Not only will this give instant shine, but it will smell fresh too. And when you have finished, stick the lemon in a mug of water and heat in the microwave for a couple of minutes, to deodorise it.

2 Use newspaper to soak up nasty bin juice.

One of the most disgusting household residues is the goop that always seems to leak out of bins as you lift the liner. See http://cleanmyspace.com/hacks/ for a great description of the horror this provokes. Avoid the nasty drips by placing some old newspaper in the bottom of each new bin liner. This will soak up whatever gets put in there.

3 Put essential oils in your toilet roll.

You can use essential oils to rub around the toilet seat, but some people are allergic to these, so it is best to avoid this even if you are fine with it, in case you have a sensitive guest. However, you can still use essential oils to make your bathroom or WC smell luxurious. Put a drop or two of essential oil on the inner tube of your toilet roll. This is safe and will fill the room with fragrance.

4 Call the professionals

If you are running a business don’t leave anything to chance. Legally, you must meet certain hygiene standards, and the easiest way to do this is to employ the services of a professional firm like http://www.maccleanni.com/, who provide commercial cleaning in Belfast.

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5 Declutter

Whether you have a commercial premises to clean or a domestic setting, declutter first. It will be much easier and simpler to clean if you don’t have to move items around. Clear surfaces stay clean!

A few tips for improving memory

What determines our memory capabilities? Want to improve brain function and increase their cognitive abilities? Human memory – a powerful and mysterious force. No one not known for certain how it works and why sometimes brings us. However, it is obvious that the memory can improve almost everyone, regardless of age and occupation. Read more

He doesn’t like it, he loves it!

There aren’t a huge amount of songs about cricket but of those sporty tunes, one certainly stands out. 10cc’s classic ‘Dreadlock Holiday’ while not specifically about cricket itself, has become famous for one line – ‘I don’t like cricket… oh no…I love it!’ So let’s a take a look at the story behind the song.

The story that unfolds in the song is based on true events and were inspired by time spent in Barbados. It is about a man who finds himself at risk of being ripped off when he is holidaying in Jamaica. An inexperienced tourist who has trouble in dealings with a gang who steal something from him. The real events that prompted the song occurred when Eric Stewart of 10cc and Justin Hayward of The Moody Blues went on holiday together to Barbados.

The two were parasailing off a raft in the sea, being towed by a speedboat and lifted into the air for incredible views. Eric went first, leaving Justin on the raft with two locals and one Jamaican. One of the chaps took a shine to a silver chain being worn by Justin and offered him a dollar for it (recognise those lyrics from the song?) He said no as it was obviously worth a lot more than that and besides it was a present from his mother! The guy replied that had they been in Jamaica, he would cut his hand off for that chain. When Eric returned and asked if Justin wanted to have a go he said no and that they should just leave pretty quickly!

The actual line about not liking cricket but loving it, came from a different experience that actually did happen in Jamaica. Graham Gouldman of the band struck up a conversation with a Jamaican man in a hotel in the country in which they ended up musing about sport. When Gouldman asked his new pal if he liked cricket, the man replied with ‘I don’t like cricket’, then paused for a moment and continued with ‘I love it’. This obviously amused Graham and it stuck in his head. For Venue Hire in Taunton, visit http://www.countygroundtaunton.co.uk.

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Dreadlock Holiday has become the standard song used for anything relating to cricket and it spent a week at number one in the UK chart in 1978. It’s quite amusing to note though that song isn’t really about the game of cricket but instead it tells a story, based on true events, about an obnoxious white tourist who tries to prove his dodgy rastafarian knowledge to a bunch of muggers!

There are a few other songs about cricket – do you recognise any of these?

  • Cricket – The Kinks
  • Bradman – Paul Kelly
  • Again and Again – Roots Manuva
  • When An Old Cricketer Leaves The Crease – Roy Harper
  • Tribute to Michael Holding – I Roy
  • The Alec Bedser Calypso – Lord Kitchener
  • N-n-n-n Nineteen Not Out – The Commentators

Extreme Weather

Our global climate is changing rapidly and in many places are summers are hotter and winters colder. All the time, news stories are breaking about freak weather occurrences and catastrophic events such as Hurricane Sandy and Katrina and the dip in the polar vortex in 2014 that made Chicago colder than the South Pole’s summer. Milder, wetter winters here in the UK and frequent storms with strange names are fast becoming the norm. Whatever the reasons are for the changes, it is essential that we prepare ourselves and our families for the possibility of widespread destruction and disruption caused by extreme weather.

An emergency kit should be the first item on your list. This should include one gallon of water for each person per day, dry food for everyone and a flashlight with an extra supply of batteries. About a two week supply of food and water is a good idea. A battery powered radio or one that is powered by a hand crank is essential for keeping up to date with news and announcements without the need for a mains supply. For a wide range of Outdoor survival equipment, visit http://www.angloforro.co.uk/product-category/survival/equipment/.

Other important items to keep in your emergency provisions include a first aid kit, a map of your location and surrounding area, a mobile phone with extra charger and someone useful tools such as a Swiss army knife. Having a basic plan of action which you have discussed with everyone at your home, will help you to stay calm and focused when disaster strikes. If they are old enough and responsible enough, give everyone in your household a specific job or duty to do in the event of a crisis. This will help you and your loved ones to have an organised and calm response to a difficult situation.

Program emergency contact numbers into your mobile so there will be no delay in getting hold of the people you need to. It’s also useful to have an evacuation plan including the safest route to get to an agreed meeting point. It might seem dramatic but you and your family should practice this evacuation at least twice a year.

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For extreme cold conditions:

  • Wear layers – layers allow you to adjust for temperatures more easily. A base layer helps you manage moisture, a middle layer is good for insulating and outer layers protect from wind, rain and snow.
  • Protect your extremities as these are more prone to frostbite.
  • Protect pets
  • Stay informed and protect your house by insulating water pipes and use weather stripping for doors and windows.
  • Eat higher protein meals, drink lots of water and also warm drinks. Avoid alcohol as this constricts your blood vessels and decreases blood flow to the skin.
  • If you get very cold then warm up gradually and don’t be tempted to jump into a hot tub or sauna as this can cause dizziness and you could go unconscious.
  • Try not to travel but if you must then travel during the day and stay on main routes.

How To Reduce Freight Cost

Freighting Cost is increasing day by day from past few years. Due to this Shippers are facing so many problems and they have to give high charges for courier delivery to domestic as well as for the international couriers. But Shippers or Transportation Business man can save their transportation charges by doing some excellent planning. In this article shippers will find some smart ideas by which they can reduce the freight cost.

1. Don’t Deliver Courier by Air

It’s the First advice to shippers that try to avoid sending the courier by flight or in the air root. If you want to deliver international parcel then send it through ships. Because it saves up to 75% costs compared to air root and also reliable one.

2. Decide How Important Your Parcel Is

To reduce the freight price, it is very good to deliver on ocean. But before delivering it first you have to decide how much important your parcel is. Whether all valuables are needed to be delivered early or half of the valuable are needed to be delivered early. If it is necessary that the parcel should be delivered so early then courier it by air. Otherwise if it is okay to be delivered after few days then deliver the parcel through ocean shipping.

3. Select Your Distribution Centers (DCs) For Transportation

Cleverly you have to select your DC so that you can reduce somewhat shipping charge. You should opt your distribution centers (DCs) according to courier transportation effectiveness instead of their leasing rates or tax incentives.

4. Take Benefits of Your Nearer Distribution Centers

If you want a parcel delivery to Portugal or any country which leads to an international courier then you should search the nearer DCs. Because when you send your parcel to the nearby distribution center, the recipient will get the parcel directly within proper timing and this nearby DCs also reduces transportation charges.

5. Try to Get Discount on la Mode Shift

Generally most of the companies use LTL delivering process for their benefit. So, if you are a regular customer who sends small and large parcels then it is better to convince the courier point to negotiate the transportation charge.

6. Little Awareness Gives More Savings

Little Awareness Gives More Savings: What does it means? It means that before sending or packing the parcel especially when you are doing truckload, you should check the valuables or the contents very carefully and the measurement must be accurate. By doing this you can save your money.

If you want to send your courier without any interruption or with a lower freight price, then do your parcel delivery through courierpoint.com.

3 Factors Why You Need Expert SEO Speaking With Services

At the start of a New Year, many businesses are busy focussing upon ways to grow their busienss over the coming 12 months. In many cases, there’s marketing budgets to be used up by April and, as such, website re-designs are being commenced. One of the main things which must always be taken into account during a website re-design, however, is SEO as without the correct procedures put into place and the right aspects carried over, a top ranking website could very easily lose it’s positions within a few days of the new site going live. Read more

Latest Mobile Phone Technology And Features

Mobile phones are probably the most common in our generation and the most essential gift of modern technology. We have always respected our phone can see how bright the screen is fully immersed in the device shows our addiction. The reason behind this addiction is just a cell phone today is clearly dependent on the plethora of activities that can be performed. The most recent breed of smart phones as useful unique features comes with a true cornucopia. Almost all the best easily able to perform routine functions, smart phone devices and their use is provided by friendly and you can enjoy the convenience of the easiest. Since here today to talk about the pursuit of some smart phone has the following features: Read more

Wedding Invitations through the years

If you’re in the midst of planning your wedding this year and agonising over design choices you might have wondered about the history of the wedding invitation? When did people begin officially using invitations to invite guests to their celebrations? How were they designed and created and were they very different to what we use today? For Handmade Wedding Invitations, visit https://www.looneylizardcreations.co.uk/handmade-invitations/wedding-stationery/.

The early 1700’s saw wedding invitations normally declared verbally. Announcements were typically shouted in the town square by the town crier and whoever heard the invitation was welcome to the wedding, unless the families didn’t get on of course! Invitations weren’t hand written because back then most normal people couldn’t read or write unless they were from a wealthy or royal family. For those who had plenty of money, they would often employ Monks to pen their invitations as they were known for their beautiful calligraphy. Many of these families also had the family crest added to the invitation. This was also used as a means for identifying the family to those who were virtually illiterate.

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Sometimes with high quality wedding invitations you will find a delicate piece of tissue paper placed inside it. Interestingly this is a piece of tradition dating back to the 1600s. Metal plate engraving was invented at that time but would easily smudge so a small piece of paper was placed on top to prevent this from happening. That custom was simply passed on to preserve the delicate printing of wedding invitations and continues to be commonly used today.

Another tradition is to send out wedding invitations with two envelopes and this a custom from history as well. Before the 20th century, the postal service wasn’t very reliable and was virtually nonexistent in certain areas. The only guaranteed way to deliver a wedding invitation was by hand delivery, usually sent by a hired courier or servant of the family. The invitation might not arrive in the cleanest and most presentable of conditions as most deliveries were made on horseback. So, the double envelope was designed. Once the courier reached his destination, he handed the invitation to the butler or housemaid, who then removed the outer envelope and handed the inner envelope along with the invitation to the master or mistress of the house.

Back in the days before television and entertainment, a local wedding might be considered the social event of the year in some towns and villages and therefore often families wished to limit the number of actual guests, so that undesirables did not attend. To ensure this, the invitations typically included a card which was to be presented upon arrival at the ceremony. For those families who really wanted to be organized, pew numbers were also assigned to the wedding guests, and this number would be placed on the pew. Many customs from the past remain today and while the formality and wording may have altered, the central themes and ideas are the same.

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