The Web site is your window to the virtual world, for a company is like the window of his shop, the exterior facade, the main entrance to their offices and the area where it serves customers. In the same -at Web site in the world easy to get your business, get in, ask, answer questions and be informed, and place an order or a purchase is key to the visitor is satisfied, recommended to acquaintances and return again in the future. The following tips will design a site that meets these objectives.
1) Fast to download
This is the number one rule, especially for a business site. Avoid using on the main page, or the page input from external-links images or Flash animations that last a long time to download for viewing in the browser.
Remember that time is money, especially for anyone in a hurry, tired of searching the Web, connected to a laptop with little time available battery using a modem connection, or paying time in a cyber café, in these cases every second of delay account.
2) Presentation pleasing to the eye
The design of a website must be in accordance with the purpose for which it was created. A site for business looks very different from a site for fun. The design must be according to the type of business, product or service offered. However, no matter the type of site, a main requirement is that it should look pleasing to the eye.
The combination of colors, graphics, logo, photographic and artistic images, funds, type, and text color tamaoy, the distribution of information and in general, the content must present a clear and attractive view, looking to make a good impression to visitors.
Another aspect to consider is the size of the pages. Ideally they should not exceed the limits of the visible browser window, especially to the right. This is the resolution of the monitor used depending on the tamaoy. Consider that a good portion of the monitors in use are 15 inches with a resolution of 800 x 600 pixels.
3) Easy to use and navigate
Useless a nice appearance if it is difficult to understand how to seek information and move from one page to another on the site. Must provide means to facilitate navigation on the site, to facilitate their users can find the information that is looking for.
The most recommended means to do so are the side and top menu, navigation bars at the top indicating the current location in the structure of the site, the button link to the main page (home), the title of the page, a separate page showing the structure or site map (site map), an internal search engine, pages error, and links internal. Check the links every time you make a change in the pages to see if they work well.
The design of pages should be consistent, that is, keeping the same positions as the logo key elements, titles, Messy other navigation elements. Same consistency should colors, fonts and links in different pages of the site. Links should be clear, distinguishing between visited and unvisited.
A navigation be achieved if also has a logical and hierarchical site structure, in which the pages are organized into directories and sub directories thematic or functional. The aim is to allow the user to reach all levels of the site from any page where you are.
4) Content clear, concise and direct
Your website is like the brochure or online brochure of your company, so you will want your visitors favorably capture what you want to communicate. You will want to let people know quoin is what does and how to contact you.
The information should be presented in clear terms, avoiding using words of the local language and confusing newsroom. Remember that your page will be seen by an international audience. Writing for the Web is not the same as writing for print. Check the spelling. Use short sentences. Go straight to what you want to communicate.
Establish a hierarchy for text, putting the titles in order of importance with different text sizes. Separate paragraphs with a blank line. Use bullets or numbered lists wherever possible. Use links to expand concepts or explain more in detail.
Define beforehand topics or segments. This will allow different pages devoted to each, if warranted. Do not try to mix all on one page. Each page should quickly present the user with an obvious and intuitive content.
If you want to reach a global audience, consider that about 60% of users speak or understand English. It is therefore recommended that your Web site is available at least in your local and English versions as well. Of course, if your target market is China, a wise decision will have a version in Mandarin.
A website should be designed so that anyone can have access to l, regardless of the type of browser, platform, operating system you use, or disability that a user may have.
For example, while Internet Explorer is one of the most used browsers, Mozilla, Netscape and Opera also are used by millions of users and not always display the Web pages in the same way. A good design should ensure compatibility with all major browsers.
With the same objective, it must offer alternative versions descriptions and text to the use of graphics, avoid combinations of colors not perceptible by some people, adjustable text sizes compatible with the design, printable versions, ease of use keyboard, among others.
Do not try to prevent copying or downloading text or graphics on your site using techniques such as disabling the right button of ratio including storing code that does not allow to be seen without connection, or prevent view the source code. This only works with inexperienced users.
7) Contacts and Retro alimentation
Assuming that in commercial sites the main objective is to sell or promote the sale of products or services, you must be very clear to visitors how to contact you. Links to contacts must be easily visible, indicating sufficient information whom to contact for different reasons.
Allow your visitors will feed back or give opinions on their Web site or its products or services, ask questions, make a complaint, send a suggestion or contribution.
You can also use forms as a means of receiving information from its visitors, allowing you to structure and better manage the information received. If possible, use short forms, to facilitate and do not require much time to filling.
Provide answers to frequently asked questions (FAQ – Frequently questions asked). That will save time visitors and stamina you, reducing and focusing the questions.
8) Friendliness search engines
Today, the majority of Internet users look for what they need using search engines like Google, Yahoo, MSN, AltaVista, AOL Search, Excite, Lycos, Infoseek, HotBot, Ask Jeeves and WebCrawler. These search engines offer search results based on the words that the user has provided. If your website contains keywords in relevant places, it has a good chance of appearing on the list of the first sites referred by the search engines.
Therefore, you should choose the keywords that you think your target market will use in search engines. The most important should be placed in the title of each page, another in the first part of the main page and in other segments of the page of information gathering robots search as META tags and hyperlinks and Header. For example, Google may wait a density of up to 2% in the body of the text to a word that should qualify high, so not to pass that limit.
Experts recommend designing several Web pages to host content with different keywords, rather than include them all on the main page. A good designer knows how Web sites place them to achieve the maximum benefit of search engines. This is called optimize the site.
Build each page of your site keeping in mind the behavior of search engines. Avoid or keep to a minimum the use of -frames- frames, Java Script and means Flash and dynamically generated pages, because they hinder or impede proper indexing of pages by seekers.
9) Pages of effective sales
Description concise product or service detailed and features on page description apart. Photograph expandable image, price or cost, forms of shipping guarantees; references, opinions or comments of customers or users, payment methods. Look build confidence in the user, transparent information always helps. These are basic elements; you should adjust the type of product or service your company.
The other essential element is the ordering system. Whether to establish a system for online sale -trade electronic- or to receive orders using conventional means of payment, such a system must be easy to use, fast and, above all, safe.
It is also essential to provide customers with an automated confirmation notice of receipt of the order and a means of tracking the same.
10) Maintenance and upgrade
Design a Web site is the first step and is done once. It is a recurring update to keep to date with the changes that are required task. Otherwise return obsolete and useless for the purpose that you crew. Therefore, from the beginning, the design must take into account quip, when and how maintaining and updating the site to make.
Add new information, products or services, update prices, contacts and email addresses of staff, etc., which sometimes involves adding new pages or modify existing ones, are tasks will be forced to do to keep your site updated.
You should seriously think about learning how to do it yourself or have someone in your company who can do the basic and urgent updates. Meanwhile, you can hire these services to third parties. However, unless you are, always require the help of an expert in design of Web sites to make changes that go beyond their abilities.
To manage and update large volumes of content that are required to update frequently, our recommendation is to acquire and use a system of administration of content (CMS – Content Management System).